Personal Styling



By Felicity Wright, founder of Wright Style

I am a true believer that when you look good, you feel good and you can take on anything.

Everybody deserves to feel that way and my job as a Personal Stylist is to help make that happen.

I cannot really remember when I decided I wanted to be a Personal Stylist (I do remember offering a friend of mine a makeover in primary school – oh dear!!)

I moved to Sydney after school, fresh out of Tasmania. I studied Fashion Business and Merchandising and landed my first industry job working in Public Relations. Thinking back, it was probably after my first few months in this role I found myself thinking that I loved the fashion industry but that it could be quite cut throat and that I needed to find something with a bit more of a ‘feel good’ factor.

So my next step was to move to London and study Personal Styling. I completed this in 2009 and have had the honour of making women feel and look amazing ever since.

I am sure you have heard of the UK styling duo Trinny& Susannah and maybe even watched an episode or two of their TV series…… I AM NOTHING LIKE THEM!

Trinny and Susannah have very successfully frightened women all over the world by making them believe that to see a stylist mean they will make you strip down to your underwear, pick apart your body, throw out all of your clothes, make you spend an obscene amount of money and reduce you to tears. The thought of all of that frightens me!!

The truth – seeing a stylist is a good for the mind as it is for the wardrobe.

We are all made in different ways. Different shapes, sizes, colourings, likes and dislikes. My job is to develop an understanding of who you are, what makes you feel good and help you to become the best version of yourself.

In a world where we are told how to look, live, eat and dress, combined with being increasingly time poor it is easy to lose our true selves.

I help women to rediscover their style in an easy fashion and show them how to wear what they love in a way that flatters their shape and makes them stand tall and confident.

Yves Saint Laurent
‘Fashions fade, style is eternal’